[epub] Re: set publishing dates , Dr Mani & Doug Green

[UKJ <ukjerry@xxxxxxxxxxxxxxxxxxxx>]

From: UKJ <ukjerry@paychecks-online.com>



> Message: 1
>    Date: Sat, 20 Nov 1999 00:27:28 -0800 (PST)
>    From: Danlin and Paul <dagpaul@yahoo.com>
> Subject: Re: Re: Publishing Multiple Newsletters....
> 
> I subscribe to about 8 newsletters 


8??? I think you'll find most on this list get at least 20.
I know of some who get over 100.


> My experience as a reader is, an exact publishing date is not
> necessary, 

It is if you have paying advertisers who wanna know when their ads run.
a date or at the very least a regular day.
I use 1/8/15/23 each month as it means i can get away with only 48
issues.
Not exactly professional to say 
* Your ad will run sometime this month or maybe next*


>Those
> are the newsletters I can't remember when I say "about 8". I
> don't remember the author's name, his style, sense of humour,
> the whole personalization thing doesn't work. 

Each to their own.
I know it works for me. get the emails from subscibers to prove it.
I also get the sign-ups to programs I promote AND continual ad revenue.

>And if I am too
> busy, I will delete those newsletters first.
> So I think, no need to be absolutely punctual, but keeping up
> the frequency is essential.

Then surely keeping a frequency is easier if the editor knows what
deadline
they are working towards????

However, with bis-ops I do stick to a set of publishing dates.
Thats cos I have paid advertisers & time sensitiv material.

Freebies is done on an *as-&-when* basis, sometimes 1 in a week,
someimes 7... all depends.
BUT there is NOT a paying advertiser to bitchabout delays..


> Message: 2
>    Date: Sat, 20 Nov 1999 19:44:54 +0530
>    From: "Dr.MANI Sivasubramanian, M.D." <sivaraj@giasmd01.vsnl.net.in>
> Subject: Re: Re: Asking subscribers

> Well, I've had both experiences, and have something to add.  The
> differences between the survey which netted close to zero replies,
> and the latest one where almost 20% responded, were that this time:
> 
> - my survey was shorter (only 8 questions)
> - 6 of them were YES/NO choices or rankings on a scale of 1 to 5
> - all were relevant to my planned modifications
> - I offered a "valuable" freebie (I think this was the most important factor)


Hi mani :)
There you have hit the nail on the head.
Survey is different to feedback.....
Notice I asked my subbys ONE question& gave them a choice of 3 answers




> > *Send me your feedback on how to improve this ezine, but i might not
> > take any notice*
> 
> Is that copyrighted ????  I'd like to include it in my zine too :)


sure, so long as  gets a credit...LOL 


> > No room from grey there, & that suits me :)
> 
> Sounds pretty much like what Bob Serling says in his Reverse
> Marketing ezine.  Your zine should concentrate on reaching
> the most targeted prospects you are addressing.  There isn't
> much use in attracting the tire-kickers who won't ever become
> customers or loyal readers.

Hummn, yeah, hadn't quite thought about the *Reverse Pyschology*
of my own style.......
Maybe thats just it, & why it works.....

 
> Know whom you want as your readers.  Define what you want
> your relationship with them to be.  Ask for feedback and
> suggestions from them.  Chances are that many, if not most,
> will respond with helpful ideas and comments.

Couldnt agree more abut targetting subscribers.
I'd rather have my vocal 4k+, than 200k of nothingness


> Hey, UKJ, that seems to be a mighty tiny rock.  You're
> poking your head out from under quite often these days :)
> Hope to see ya soon.
> 


Sure Mani look forward to it.
May have to move to a boulder tho...LMAO
July you're over here ennit?????
Should be back from mini-tour#2 & planning tour #3 by then.

Thats another advantage of vocal subscribers, 
ya get to stay with them when touring thier country ;)

> Message: 4
>    Date: Sat, 20 Nov 1999 16:08:20 -0500
>    From: Doug Green <flowers@simplegiftsfarm.com>
> Subject: Re: Re: Asking subscribers
> 
> I run an annual "complaint" contest with my gardening newsletter. To enter,
> you have to tell me something you don't like about my web site or
> newsletter. I do give a prize - this year it's an author copy of my latest
> book.
> 
> I get 2-3% response rate to this - which for a 4000 subscriber list
> translates into a lot of ideas.

I've heard of something similar, & may well try that myself too
I likes that idea, however I noticed both you & Mani offered
a *reward*.......
I havent done that ....yet, wonder if bribing/enticing my subbys would 
work  better or worse...????
I have had anything upto 15% response on stuff before.
That swamped me...LOL


Looking for a BIGGER rock.
L8r
UKJ

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