Re: [epub] Re: Asking subscribers

["Dr.MANI Sivasubramanian, M.D." <sivaraj@xxxxxxxxxxxxxxxxxxxx>]

From: "Dr.MANI Sivasubramanian, M.D." <sivaraj@giasmd01.vsnl.net.in>

Dear David

Hi.  It sure looks you've been putting the weekend to good
use, thinking.  Hope your head doesn't hurt too much <grin>

I thought you'd like an excerpt from a series of articles I'm 
writing for the Newsletter Coach website 

http://www.newslettercoach.com/tutorial/

about the importance of your ezine having its own personality:

*********BEGIN EXCERPT************

DEVELOP YOUR EZINE'S PERSONALITY

At the beginning of this discussion I said CONTENT IS KING. The best 
ezines provide extremely high quality content.  They are very informative
or entertaining.  They are also formatted beautifully and published regularly.

But is that alone a formula for success ?  

No. Often I sit back and reflect over what I like the most in my favorite
ezines.  The answer is almost always the same.  In addition to content, 
there is something more that makes a GREAT ezine.  And that is
PERSONALITY.  

The editors of these ezines make their publications stand out from 
the crowd.  They develop a uniqueness that differentiates them from
the rest.  They reflect a portion of the editor's personality.  They
give the reader a feel of the kind of person the editor is, his/her ideals, 
values, ambitions and attitudes.

How can you achieve this ?  I'm not sure.  All I can say is 

"BE YOURSELF - ALWAYS"

Those who like your approach will gravitate towards you.  Those who 
don't will leave.  Here are some ideas:

- Write as you feel, not as you want to be seen or perceived
- It's ok to be opinionated or state your point of view
- Always give your reader top priority
- Stick by your values and ethics - always
- Be emotional, not rigidly logical

In the final analysis, if you love what you write about, it will show in
your work.  And your readers will feel it too.

********END EXCERPT**********

Hope this helps
And for more of the same, visit www.newslettercoach.com

Digitally yours

Dr.Mani

On 22 Nov 99, at 15:58, David Carter wrote:

> From: David Carter <david@emgroup.com>
> 
> Hi Jerry
> 
>  >>Having read your ezine, I like your style.<<
> 
> Thank you.
> 
>  >>It's *chatty* but still fairley formal(ish)... if that makes sense.<<
> 
> Got to admit I was a little surprised to see that, but having just reread a 
> couple of issues I see what you mean.
> 
> I think that what I do is, in some ways, what you said about your own style 
> the other day - ie talk to subscribers like you would do in the pub. But I 
> think you talk to them like they are mates and I talk to them like it's the 
> first time I've met them.
> 
> That's probably because you know your subscribers because you've built the 
> list yourself - most of mine is inherited. I don't really know them.
> 
> I think I've consciously decided not to be too outspoken (at least not in 
> public!) on the basis that if people didn't like it they will unsubscribe. 
> But having thought about it over the weekend (I've been doing a lot of 
> thinking over the weekend <g>) perhaps it's about time I threw caution to 
> the wind and imposed more of my own personality on my newsletter. At the 
> moment, I think the newsletter I produce is a cross between "my ezine" and 
> "me writing an old ezine you used to get in the style you were used to".
> 
> Perhaps in the long run it would be better for me to really turn it into 
> "my ezine" now.
> 
> David
> 
***************************************

Dr.MANI Sivasubramanian, M.D.

Your Coach to Successful Ezine Publishing
http://www.newslettercoach.com

Subscribe FREE to Dr.Mani's HEART BEAT
http://www.drmani.com/heartbeat/subscribe.htm

***************************************

--------------------------- ONElist Sponsor ----------------------------

  Hey Freelancers:  Find your next project through JobSwarm!  
  You can even make $$$ in your sleep by referring friends.
<a href=" http://clickme.onelist.com/ad/jobswarm1 ">Click Here</a>

------------------------------------------------------------------------
Epub is sponsored by http://Ezine-Tips.com/
Subscribe to Ezine-Tips: mailto:join-ezine-tips@sparklist.com

To subscribe to Epub, mailto:epub-subscribe@onelist.com
To unsubscribe, mailto:epub-unsubscribe@onelist.com
Digest version: mailto:epub-digest@onelist.com
Epub archives: http://EzineSeek.com/archives/