Re: [epub] name expanding/changing?

["Ray S. Whiting" <rwhiting@xxxxxxxxxxxxx>]

From: "Ray S. Whiting" <rwhiting@bellsouth.net>

The Tinchers wrote:

> Also, if I may say so, if you wanted to extend your ezine name to
> better describe what you have.  Otherwise, people may be asking
> when they just see Two Scoops, Two Scoops of what?  If they knew
> at a glance what your ezine was about, they might be more apt to
> make that little clicker noise with the mouse right on top your
> address.  Two Scoops has great content, but people don't see that
> first.

Wellllll...  actually I thought long and hard about the name (Two Scoops is
about the twentieth possible option I considered).  It has multiple meanings,
Two Scoops is both the branding of our family of pubs (Two Scoops-Daily, Two
Scoops-KickNic, Two Scoops Biz-Ed, Two Scoops Partners-in-Power) on the
philosophy that "When you are ready, ask for Two Scoops."  Anything beyond
the two "scoops", like notes from readers, quotations, etc., counts as
"sprinkles".   (As in, "oooooo that looks yummy... I'll take two scoops of
that ... with sprinkles please" -- which can apply to ice cream, mashed
potatoes, or that hot number walking down the street (it's a common phrase in
the French Quarter)).    It is also the formatting style  for all the pubs (a
main article plus a second bonus article or column, plus sprinkles).

Not identifying it further makes them click on the URL to find out "twos
coops of what", just like you said.   But, as someone else suggested, perhaps
offering more upfront content at the front page, instead of the
one-click-away archives might help people figure it out.

Thanks for your ideas.   Can't get enough good ideas

Ray




--
Ray Whiting
rwhiting@bellsouth.net
or ray@twoscoops.com
http://www.twoscoops.com



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