Re: [epub] inflated subscriber numbers

["Ray S. Whiting" <rwhiting@xxxxxxxxxxxxx>]

Another thought in line with this .... and in modest praise of places like
eGroups ....   when an address bounces, the numbers in the bouncing list don't
seem to be included in the subscriber list.   Thus, that number that shows is
the number that the messages "theoretically" are read by real people.

On the other hand, the subscriber numbers at eGroups DOES include those who
have elected to receive NO MAIL.  This is handy for those going on vacation to
avoid filling their box while they are away, but many forget to reactivate
their mail.   I try to monitor the situation and occasionally delete those who
have elected the "no mail" option.

This is important to remember when downloading the mailing list (which should
be done everyweek as a backup).... if you ever do have to mail to that list
you will need to remember to remove those who don't want to receive email.  I
would just as soon not have the "no email" option -- what's the point of
subscribing to something you don't want to read??

Ray Whiting
http://www.twoscoops.com
Changing The World TWO SCOOPS at a time


Doug Green wrote:

> I confess I haven't done a lot of promotion for my gardening newsletter in
> the past six months. Paid work keeps getting in the way so net growth is
> slow. That's been OK but tonight I decided to search out a few newsletters
> to offer ad exchanges with.
>
> I searched several gardening type newsletters and in their promotional
> material they made some pretty impressive claims about subscribers.  The
> only problem they forgot was that their lists were hosted by egroups. ;-)
> I went browsing over to egroups and found that one list was advertising as
> being sent to 3000 subscribers but actually had 804.  There were several
> others equally guilty of hyper-inflation of subscriber numbers.  Now,
> either these folks are terminally mathematically challenged or they are
> trying to fool me for some reason. Dumb or devious?
>
> Take your pick folks but my money is on dumb.  I mean, when your list is
> hosted by a company that makes subscriber numbers public and you triple or
> quadruple the real numbers in your advertising - any fact checking at all
> blows your credibility out of the water.  More than one person/newsletter
> got weeded out tonight.
>
> Moral of the story - keep your numbers (however large):-) in line with the
> facts and you increase your credibilty. Distort your numbers and you've
> lost the one chance you had to impress an advertiser.
>
> Doug Green
> Doug Green, author, newsletter publisher, gardener and sailor
> My latest book "Gardening Wisdom" How to succeed in your garden
> using advice from old time garden writers.
> http://www.simplegiftsfarm.com to get your gardening questions answered.
>
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--
Ray Whiting
rwhiting@bellsouth.net
or ray@twoscoops.com
http://www.twoscoops.com



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