Re: [epub] SINGLE Opt-In versus DOUBLE Opt-In.

[Neil Rosen <i_publish@xxxxxxxxxx>]

opt-in basically refers to someone TAKING AN ACTION to get 
something - they have to click and ask to be a part of it. A 
simple double opt-in would be 1. a radial box that someone 
clicks on to sign-up (it must not be pre-clicked  as that is 
opt-out) and when they submit the form another radial box comes 
up that says click here to confirm you really wanted this.

another key point is that the opt-in must not be coerced. In 
other words - "you can have a free widget as long as you sign 
up for one of the free offers below" - this doesnt make people 
happy when they start receiving interruptions they didnt really 
want - all they wanted was the original offer.

it is amazing the number of companies we work with (large and 
small) that say they have opt-in lists or double opt-in lists 
when what they actually have is opt-out lists or opt-in/opt-out 
lists (same as above except second page says click here if you 
changed your mind)

we have found huge differences in opt-in vs opt-out lists. Opt-
out gets many more sign-ups and in our experience far less 
action per sign-up. However the total actions taken are greater 
because the size of the list is so much greater. You have to be 
very careful to manage your unsubscribes very well in all of 
these scenarios. We have not seen significant differences 
between results gotten from opt-in lists vs double opt-in lists.

Neil Rosen
eWayDirect
The FREE professional publishing solution
neil@ewaydirect.com



-------------------------- eGroups Sponsor -------------------------~-~>
eLerts
It's Easy. It's Fun. Best of All, it's Free!
http://click.egroups.com/1/9699/2/_/327135/_/972919434/
---------------------------------------------------------------------_->

Email list advertising discussion:
http://List-Advertising.com/

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/