[epub] Article Snippets VS The Full Article In Ezines

[ShirlLinde@xxxxxxx]

I personally do not like snippets. When you get 50-100 emails per day it is a 
serious  waste of valuable time to get to the full texts when there are many 
articles you might want to scan. It may bring people to your website - but I 
bet there are many more people who simply miss what was in an article that 
might have made them a faithful customer -- and eventually just unsubscribe.
Remember the goal is to win customer loyalty and get a reputation for 
reliability, trustworthiness and good service, not just to snag another 
email. Or at least that is what we vieiw as our goal.

Shirley Linde
www.smallshipcruises.com


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