EmailUniverse.com   Email Newsletter Publishing Strategies  
Search In Epub
 
   
   

   
  Ezine-Tips
  List-News


Got an Ezine Marketing
or Email Newsletter
Question?
AskChrisKnight.com

 

EPUB Archives

[Thread Prev][Thread Next][Thread]

Re: [epub] research info. question
If it were me I would write my own brief article like

    "In a recent study, the International Widget association showed that 73% of
North American Widgetizers were using the latest Widget2001 model from XYZ
Company (see www.widgetsrus.com).  blah blah blah.  According to Widgets-R-Us,
you may be satisfied with similar models at a greatly reduced up-front cost,
thus minimizing your annual expenditures, blah blah blah.     You can find
additional information, with graphs and charts, at http:widgetzone.com "

This way you can extract and rephrase explicit pertinent info from several
resources, target it  to your own audience, even using BRIEF quotes (with
citations), as well as offering a direct channel to additional information for
those who want it.  Does the first article's statistics match/confirm/conflict
with similar stats found elsewhere?  Which set of stats might be biased due to
advertiser revenues, manufacturer sponsorships, etc.?   Many "newsletters" are
like this, doing the research and compressing valuable information for your
readers.  This makes you the "expert", or first place people go for a panoramic
view of whatever your niche  might be.

It may be harder on you, since you have to do the research and condensing, but
in exchange your readers get more value because of the quality of info in a
small space, so they don't have to do all that research themselves.  Scores of
snail-mail newsletters do this exact thing -- condensing the broad niche into
bite-size pieces, some of which go for $100/year or more!

Ray Whiting
http://www.twoscoops.com - Simple Living
http://www.youarethelight.com - Practical Spirituality




Joanna Lowenstein wrote:

> Let's say you see some statiscal information (e.g.--you have a ezine about
> widgets and you see a chart that documents the growth of widget sales for
> the last five years) from some research group that would punch-up your
> ezine. Is it common ezine policy to go directly to the company first and ask
> for reprint rights (and credit them) or do you just simply credit them? And
> if you do usually have to ask them, do they often charge you a fee for
> usage?
>
> Joanna Lowenstein



-------------------------- eGroups Sponsor -------------------------~-~>
eLerts
It's Easy. It's Fun. Best of All, it's Free!
http://click.egroups.com/1/9699/0/_/327135/_/976732030/
---------------------------------------------------------------------_->

Submit your ezine to our free directory:
http://Ezine-Universe.com/

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/


Replies
[epub] research info. question Joanna Lowenstein
[Thread Prev][Thread Next][Thread]

Thread Index