Re: [epub] When to unsubscribe addresses

[Lewis Sandbeck <lewis@xxxxxxxxxxxxxxxxx>]

>One of the fun, new things I have been learning this past month, as I
>have started managing my own list software, is how to handle and deal
>with bounce messages and undelivered mail.
>
>I believe there is a balance between the amount of time that I should
>spend on this problem, and trying to retain subscribers.
>
>I have a hotmail address, that is subscribed to my list. I took over
>control of my list on Nov. 15th (stopped using Topica.com). This person
>has never posted a message to my list. Some time after that, I started
>getting bounce messages from hotmail, saying the user's account is
>inactive. I set this subscription to "no mail" on Dec. 9th.
>
>Reviewing hotmail's TOS, it takes 60 days of not accessing the account
>before it is set to inactive status. I have sent a few test messages to
>the account, but they all come back with the "inactive" message from
>hotmail.
>
>Would you delete this address? Does it seem likely this person will ever
>start using their account again?
>

What we do is compile all the bounces and check them against the bounces 
from the previous week.  If we have a bounce that has been returned three 
weeks in a row we delete the address.  
Usually free accounts become inactive because the user stops checking 
their email and their box is full.  Three weeks is enough time for them 
to return and clean out their box, if it's not done in that amount of 
time we delete them.  By doing this on a regular basis it makes the 
process pretty easy and insures that our circulation quotes to 
advertisers are accurate.  So I would probably delete that address at 
this point.


Lewis Sandbeck           - lewis@cumuli.com
ThriftyFun!              - http://www.thriftyfun.com
Cumuli Ezine Finder      - http://www.cumuli.com/ezines
Coupon Central           - http://www.couponcentral.com




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