RE: [epub] When to unsubscribe addresses

["Geof F. Morris, Chief Editor, TOTK.com Sports" <gmorris@xxxxxxxx>]

At 01:20 PM 12/23/00, you wrote:

 >
 >I'm now deleting all addresses that bounce back for ANY single 
issue.


I also use this method.

I use Subscribe Me Pro to maintain my list.  This includes a 
link at the bottom to unsubscribe an address.

I take the bounces each issue and delete 10 or so.

In some cases, the adddress could have been bouncing a while,
in others, just a day.  Since I am unsubscribing the same way
a subscriber would, I include in the followup message that
there is a chance this could be a mistake, and how to 
resubscribe.

Of course, I get most of those back as bounces also.(LOL)

My newsletter deals with sweeps/freebies so my audience uses a 
lot of free email,lets it fill up, then moves on when they are 
bored.

	In reading Bob's last comment, his idea makes sense--list churn 
is endemic to a sweep/freebie list.  However, I *really* caution 
anyone from unsubscribing people for just one bounce.  People 
could be out of town, in the process of changing ISP's, 
whatever--don't just zap them for one time out!  Each subscriber 
should be important to you as a publisher, and you should work 
to make sure that they're getting everything they can from you.

	Now there's a thought...a "vacation" capability for your email 
solution.  Something else to add to our new Content Management 
System...=)

	GFM

Geof F. Morris: Chief Editor, TOTK.com Sports 
http://www.TOTK.com/
No-holds-barred, fan-oriented sports commentary -- for FREE!
To subscribe: http://www.TOTK.com/subscribe.cfm
Talk about it: http://www.TOTK.com/boards.html



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