[epub] Re: Software to handle lists

["Lori" <lori@xxxxxxxxxxxxxxxx>]

Thanks Joe! These are great points. I'd also like to add that
when shopping for a service take a look at the other features
available like link tracking and ease of integrating with your
site as well as HTML capabilities when selecting a service.
Price is not always the main factor (although spending too much
is silly) and I have always found that customer service is of huge
importance. As your lists grow you want a service that grows with
you and helps you do it properly.

Lori Chester
eglobalmedia.com

 ---------- Original Message ----------------------------------
From: Joe Reinbold <webmaster@homebizlink.com>
Reply-To: epub@list-universe.com
Date:  Thu, 28 Feb 2002 14:40:10 -0500

>Hi everyone,
>
>I have been watching the latest discussion about lists and
>had a couple of comments. By the way, like some others
>I am enjoying this discussion list since it appears to
>be targeted very well and all the discussions are on point.
>
>Let me introduce myself as some others have. I have been
>on line for just over 4 years and was involved in mail order
>prior to that for about 6 years. My main site, The
>Entrepreneur's Home Business Link has been up since
>I started online and I also have a newer site, 123response.com
>which is a free and paid autoresponder service.
>
>I publish an ezine with 11,400+ subscribers which is targeted
>to small home businesses and online marketing and goes out
>twice a week. So I have, as I indicated in an earlier post, over
>a period of time used several type list techniques, starting with
>mailing it out with my own email program, Eudora, then cgi
>scripts and then several list services.
>
>One thing that you need to evaluate when you are looking at
>a list service to use is the size of the messages that you are
>allowed to send in order to get their cheapest rate. Let's say that
>they advertise that you can get a rate of $1.00 per 1000 for all
>messages up to 10k or less.  Based on my experience, 10k
>isn't a very big ezine. My own, with generally two articles, a Feature
>Ad, Middle Ad, 3 - 8 regular classifieds plus some editorial
>comments/procedures, averages between 16 and 19k an issue.
>So you should take a look at your average size issue. Just take
>an issue and mail it to yourself and se what your email program
>indicates is the size of the message.  Also consider that some
>email programs/services will convert certain size emails to
>attachments. I belive AOL does it when the message is 20k
>or larger. A lot of people including myself don't open attachments
>when I am not sure what they are considering all the viruses.
>
>So if you think you are getting a real good deal on a list service
>rate, make sure you know that you are going to stay within
>the size that fits the rate. Otherwise it is going to get a bit more
>expensive for you. Also look at what the minimum per month is
>if they have one. Some have a minimum of $50 a month paid in
>advance by the quarter. If your list has 5000 subscribers and
>you mail four issues a month, it is not going to cost you $20 per
>month when the service costs $1 per 1000, if there is a $50 a
>month minimum. Another thing to compare is what the setup
>cost is between the various services.
>
>I am not evaluating any specific service here, I am just pointing
>out some things to consider when you are shopping for a service.
>
>Hope it helps a bit.
>Joe Reinbold


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