[epub] Ezine Best Practices

["Lois Carter Fay/Marketing Idea Shop" <lcf@xxxxxxxxxxxxxxxxxxxxx>]

Janet wrote:

>So, tell me what you think some "best practices" are for any aspect of
>email publishing. Send them to the list, not to me, but some of them might
>end up in  E-T (along with your name and URL, of course).

I believe that one of the best practices for ezines is to include a
"personal touch" that is unique to the ezine. When an ezine includes just a
bit about the life of the editor, or a section that is fun or creative,
PLUS, of course, excellent, relevant content, it really catches the readers'
attention. Alexandria Brown, "the Ezine Queen," does this in hers. I have
tried to model my ezine after newsletters that follow this practice, and I
am having good success with it.

Lois Carter Fay, APR
Publisher, "MarketingIdeaShop BRAINY Tidbits" Weekly Ezine
Brainy marketing ideas and resources for small businesses
Voice +1.540.289.3840 or +1.800.203.8660
Email lcf@xxxxxxxxxxxxxxxxxxxxx
On the Web at http://www.marketingideashop.com


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