[epub] RE: Spam law aftermath?

["Jennifer Tripp" <jennifer@xxxxxxxxxxxxxxxxxxxx>]

As it stands right now it looks like the Can Spam Act of 2003 will be 
passed next week. If that is the case and the President signs it 
shortly after it will take effect on January 1, 2004. Since it is a 
Federal law it will override the California Law.

The Can Spam Act is definitely more "publisher" friendly but it will 
still require changes to the way we do business. For more information I 
recommend the article "The Federal Regulators Are Coming To Town" by 
John Glube: http://www.learnsteps4profit.com/antispamfr.html


Kind Regards,
Jennifer Tripp


> There was a very good article on this (actually two articles so far) 
in the
> AMA Marketing Magazine.
> 
> What I'm "getting" is that CA is going with an opt-in law - meaning 
that 
> you (me) have to prove that our ezines are opt-in and that ANYONE can 
start
> a lawsuit and it has to go through the courts - at a high price to us.
> 
> I do hope that a better law is enacted... that really gets the 
spammers, 
> not those of use who have been publishing for many years with opt-in 
lists.



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