[epub] Re: Is this why ezine advertising will die out?

[The Dollar Stretcher <gary@xxxxxxxxxxxxx>]

Mani,
The hard numbers are really pretty simple. The sponsors keep spending money 
with us every month to place their ads in our ezines. That's really the 
only number that matters.
You're right about challenging old maxims. But, it's also foolish to ignore 
them without evidence that they no longer are true.
Gary


At 12:00 PM 12/8/2003 -0600, you wrote:
> Hi Gary
>
> > What makes you think that you've run a proper test after only ONE
> appearance
>
> I agree, mine is NOT a *proper* test.  But the numbers are very
> depressing, even for a first time run.
>
> >  in each of the other ezines? And to compare them to your own list 
> > (which presumably has seen your message many times)
>
> The numbers I shared are for a new product, not one which my own
> list has been exposed to repeatedly.
>
> >  The old marketing maxim is still true. You need to expose your offer to 
> > readers more than once to be effective.
>
> Old maxims need to be challenged - and re-proven - in the changed
> circumstances in recent times.  Which is the purpose of my post.
>
> >  Our most successful sponsors advertise once or twice a month - every 
> > month. And have done so for years.
>
> Would you be willing to share some numbers (anonymously, you won't
> need to give details of the advertisers, or even the nature of the
> product, if you don't like to) to show that such repeat sponsors *do*
> have good results from the repeat exposure?
>
> I wrote:
>
> > > I've lost faith in ezine advertising... and if anyone can make
> > > me see the light, I'd be delighted ;)
>
> I'd like to clarify that I am NOT putting down ezine advertising.  I am
> willing to be convinced - but won't accept opinion or platitudes instead
> of hard numbers.



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