[epub] RE: co-reg

[Christopher Knight <chris@xxxxxxxxxxxxxxxxx>]

At 07:09 AM 11/19/2004, Kelly wrote:
> Many people subscribe to lists just to get the "Free gift" for subscribing.
> They aren't the least bit interested in your newsletter. Some unsubscribe
> after downloading their freebie, and others just delete it without reading
> it as it comes. That really isn't much different than the people who
> expressed that vague interest, then never read the newsletter. Is it?


Kelly,

Right on!

In fact, I would argue that an "incentivised" subscriber is always worth 
LESS than a subscriber that was "sold" on the benefits of joining your 
email list.


To Your Email Newsletter Success!
Christopher Knight, Publisher
http://EmailUniverse.com/ezine-tips/